What is marketing?

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."

An understanding of what customers need and value, is central to marketing. Learning your customers' needs and how you can add value through marketing activities paves the way for a successful business in the long term.

This means everything from the ideas, the brand, how you communicate, the design, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.

marketing graphic

Why a career in marketing?

If you like the sound of marketing then why not consider it as a career path?

Apart from giving you the ability to earn a great salary, there’s one obvious appeal of marketing: it’s all about people — and what could be more interesting than that?

Understanding people, and what drives them to behave in the way they do, is the essence of all marketing.

How do you get into marketing?

The competition for marketing jobs is intense. Our advice? Make yourself stand out from the crowd!

Get Qualified – If you don’t have a degree in marketing, then you may want to consider a relevant course or a professional marketing qualification from CIM. The Isle of Man's accredited CIM Study Centre is the Marketing Partnership where you can find more information about available courses and qualifications.

You may be able to find an employer that will sponsor you if they can see the value it will bring to their company.

Graduate Schemes – Many large companies offer graduate trainee or assistant schemes. The emphasis is increasingly on integrated skills, so you should be prepared to work in any department and gain an all-round training.

Network for success – Network, network and network! You never know who could offer you a marketing opportunity so it pays to go to events being held at your university, or socially, where you might be able to gain contacts and meet industry representatives.

Work Experience - Relevant work experience is extremely attractive to prospective employers. If you are doing a degree course and it does not include a work placement in a relevant company or position, you could look for suitable opportunities online or approach local companies for holiday work in marketing functions.

Source: Chartered Institute of Marketing.


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In collaboration with Departments of the Isle of Man Government